Editing and Proofing
Once the text has been written, it needs to be edited and proofed before going to print.
Editing ensures that the text flows smoothly, and points out any missing or repeating sections.
Proofing checks for appropriate grammar and consistent style.
Pulsing Images offers both these services, going over the content of the text for edits, and then a detailed, almost technical proofing.
Page Layout
For authors who self-publish, choosing the text layout for the content of your book can be very important, because it gives out signals about the kind of text in the book.
For example, fonts can have an emotional association that may or may not be compatible with your message.
The space between lines and the margin width give off signals about intensity.
Chapter headings, separators, headers and footers all go to defining the page's composition, and can influence the way a reader feels about the book.
There are also associations about the page size. For example, novels often conform to a standard size, which is different from academic textbooks, or artistic books. Each genre has its classic format, which you, as the publisher, can choose to follow or break.
These are just some of the considerations required when deciding on the page layout of a publication.
Book Cover Design
Book covers impact on the sales of a book. Effectively it acts as the packaging, the advertisement of the book.
As such, the cover should reflect the book's main message in a visually compelling way. A well-designed cover has a clear emotional pulse or message:
- A dominant image with the book's emotion.
- A title that matches the book's pulse.
- A set of fonts which match the emotion of the rest of the cover.
- A good composition.
- Appropriate size, considering other books published in that format.
To create the cover, we'll help identify the core pulse or underlying message of the book, its emotion. From there, we can:
- Choose the colour palette.
- Choose the cover image, perhaps from the image bank.
- Choose the cover composition.
- Choose the fonts that complement the image.
- Choose a subtitle if required.
- Decide on the format of the back cover: font, text size, composition.
- Decide on the space devoteed to reviewer quotes on the back cover.
The result is a cover that fits perfectly to the content of your book, so that one glance is enough to feel its pulse.
Prepress and Print Consulting
We offer help in the decisions required when sending the book to print.
For example, the kind of paper to be used, its texture, thickness and colour. Many books are printed on off-white paper.
There are also questions about the cover: how thick should it be? Is it hard backed or soft backed; gloss or matt? And there are also questions about the way the book is bound, which changes the feel of the book.
Every decision sends a message, and it has an impact later on the purchasing decisions of your readers.
How large is it? Is it the size of a novel or the size of a non-fictional work? There is also importance to the final weight of the book, and many other issues.
We offer print consulting to help see you through the process of turning your work into a physical book that fits the message you want to convey.